From AI Hype to Real Value: Starting with Chatbots
Over the past couple of posts, I've shared my perspective on AI: it's powerful and genuinely transformative, but it isn't a magic fix you can simply drop into an organization and expect results. AI is part of the toolkit, not the toolkit itself.
Read more →December 15, 2025
Over the next several posts, I want to get much more practical. I'll walk through how organizations can start using AI in meaningful ways, beginning with the quick wins: low effort, low risk, and immediate value. From there, we'll move into more integrated uses of AI that require deeper changes to processes and workflows but deliver far greater long-term payoff.
There's a lot to cover, and not every approach will make sense for every organization. My goal is to provide a clear, realistic path for leaders who want to move beyond AI hype and toward real, measurable impact. Today, I'll start with the simplest place to begin: AI chatbots.
When most people think about "using AI," what they're really thinking about is chatbots. They're the easiest place to start, require minimal technical setup, and can deliver immediate value. There are many options available, and all offer free tiers alongside paid plans. From a practical standpoint, the differences matter less than many people think; the real value comes from how you use them.
Used well, chatbots function like a tireless assistant. High-value use cases include drafting emails, reports, policies, and presentations; summarizing documents, meetings, and email threads; organizing and prioritizing work; explaining complex topics; and critiquing ideas or proposals.
These are low-risk, low-effort ways to save time immediately. Depending on your workflow, you may be able to reclaim hours each week simply by using one or more chatbots effectively.
There are also simple techniques for getting better results. One of my favorites is using two chatbots to critique and refine the other's output. This often produces stronger results and helps surface blind spots. Don't overlook conversation history either; keeping related work in the same chat thread preserves context.
AI tools like chatbots are undeniably powerful. Used thoughtfully, they can save time, improve clarity, and support better decision-making. But over-reliance (or a lack of awareness of the risks they introduce!) can just as easily create new problems.
The real challenge isn't whether AI can help, but where it makes sense, how it should be applied, and what guardrails need to be in place. That's where many organizations struggle.
In my next post, I'll focus on the other side of chatbots: the common pitfalls, risks, and mistakes leaders need to understand before scaling their use across a business.